Case Study 2

Revenue Growth Opportunity Grid (Media Advertising)

AI Tags: Segmentation • Market Intelligence • Revenue Strategy

Tools: Oracle • Excel • GIS Tools

Overview

A segmentation framework identifying high‑value and high growth segments with advertiser across thousands of B2B accounts.

Problem

Senior managers needed a strategic framework to prioritize outreach and identify under‑penetrated segments.

Solution

I built a segmentation grid using bubble charts to map revenue, penetration, and growth potential. The framework guided annual sales strategy and marketing campaigns.

Impact

• Increased share in 5 high‑value advertiser segments within one year

• Improved targeting and prioritization

• Strengthened alignment between sales and marketing

Key Features

• Bubble chart segmentation

• Penetration analysis

• Revenue mapping

• Opportunity scoring