REGINALD WESLEY JACKSON
North Palm Beach, FL | Santa Clara, CA | 561.951.3111 | reginaldoj6325@gmail.comLinkedin.com/in/reggiewj| Analytics Portfolio: ai-analytics-lead.com
ENTERPRISE ANALYTICS & BUSINESS INTELLIGENCE LEADER
Product & Revenue Analytics | Forecasting & KPI Strategy | Operational Analytics | Executive Decision Support
Enterprise analytics and business intelligence leader transforming product, revenue, operational, and market data into business outcomes across technology, media, retail, manufacturing, and real estate. Proven success by modernizing analytics, automating reporting, and supporting executive decision-making through forecasting, KPI strategy, and performance insights. Portfolio includes product analytics, revenue growth, operational dashboarding, and ROI modeling case studies.
SIGNATURE IMPACT
Contributed to more than $150M in new product revenue through ROI modeling tools used by Sales and Marketing to support strategic retail customer investment decisions.
Reduced analysis cycle time 90% and lowered annual operating costs by $1M through analytics automation and ETL workflow redesign.
Enabled 500% revenue growth in 3 years across emerging LATAM and APAC markets through reporting analytics redesign.
Increased market share by 6 percentage points in two years across three strategic B2B segments through segmentation analysis and competitive intelligence.
Managed analytics and reporting for more than 750 product launches across global markets.
Established operational and financial reporting processes supporting seven Latin American countries and a $145M customer services business.
CORE CAPABILITIES
Business Intelligence & Analytics | KPI Strategy | Forecasting & Scenario Modeling | Product & Revenue Analytics | ETL & Reporting Automation | Pricing & Profitability Analysis | Market Segmentation | Executive Decision Support | Operational Reporting & Dashboards | Cross-Functional Leadership
TECHNOLOGIES & TOOLS
Power BI | Snowflake | SAP BusinessObjects | MicroStrategy | Looker | Salesforce | Hyperion | Cognos | SPSS | Shopify Analytics | Google Analytics | GIS Mapping | ESRI | PRIZM Premier | EuroMonitor | ETL Automation | Microsoft Access | Advanced Excel
PROFESSIONAL EXPERIENCE
Sensormatic Electronics Corp (Johnson Controls), Boca Raton, FL | Product & Solutions Management Analyst, 2013 – 2025
Owned and developed ROI tools for sales and marketing. Modernized product analytics and reporting workflows across three global business units supporting EAS and RFID portfolios, improving forecasting visibility, shipment analysis, pricing intelligence, and executive decision support.
Managed analytics and financial reporting, supporting more than 750 new product launches across global markets.
Partnered with Marketing, Sales, and global retail customers to develop ROI models for next-generation EAS solutions, contributing to over $150M in new product revenue over five-year period.
Partnered with Product and Engineering teams to manage product performance metrics, shipment reporting, sales funnel visibility, and SKU rationalization across a portfolio of more than 4,000 SKUs.
Designed and maintained dashboards, KPI reporting, and automated workflows integrating Snowflake, Oracle, Salesforce, MicroStrategy, and flat-file data sources.
Led bi-annual product rationalization initiatives supporting executive review and lifecycle management. Established reporting standards and provided analytical leadership across cross-functional teams supporting LATAM and APAC growth initiatives that contributed to 500% revenue expansion during the first five years of market development.
Grape Furniture & Décor, West Palm Beach, FL | Marketing Manager & Business Advisor, 2012 – 2013
Increased monthly sales by 115% and website traffic by 150% within 45 days through targeted digital marketing and analytics-driven campaign optimization.
Leveraged Google Analytics, Shopify analytics, and customer behavior analysis to improve product mix, branding, conversion, and customer acquisition performance.
Increased average customer purchase value from $10 to $60 through merchandising, pricing, and promotional optimization initiatives.
Managed cross-platform digital marketing analytics and campaign optimization across Google and social channels.
Professional Golfers’ Association of America, Palm Beach Gardens, FL | Consumer Market Research Analyst, Business Program Development, 2012
Developed NPS benchmarks, survey analytics, and statistical reporting, supporting internal stakeholders and association leadership.
Performed customer and market research analysis using SPSS and survey analytics methodologies.
Presented analytical findings and recommendations, supporting business programs and strategic planning in PowerPoint.
The Palm Beach Post (Cox Media Group), West Palm Beach, FL | Data & Marketing Analyst, Advertising & Analytics, 2009 – 2012
Analyzed data from Nielsen, IRI, Circana, retailer POS systems, financial systems, and internal databases to support market forecasting and strategic planning.
Led segmentation, penetration, seasonality, and concentration analysis across more than 400,000 businesses using customer and industry datasets.
Designed KPI scorecards, dashboard reporting, and sales analytics used by leadership teams to monitor operational and revenue performance.
Wrote Cognos queries and managed data extraction processes for reports, dashboards, and executive presentations.
Supported budget planning, territory optimization, and sales strategy initiatives through forecasting models, sales analytics, and operational reporting.
Developed demographic and psychographic customer profiles, supporting targeted B2B and B2C marketing campaigns.
Supported onboarding for new sales hires and analytics training initiatives for junior analysts and regional teams.
Bluegreen Corporation, Boca Raton, FL | Senior Real Estate Market Analyst, 2007 – 2009
First incumbent in a newly created strategic analytics role supporting national land acquisition and market selection initiatives.
Developed automated analytics tools and integrated market databases, reducing analysis cycle time by 90% and lowering annual operating costs by $1M while supporting national land acquisition strategy.
Built and maintained relational databases integrating demographic, housing, labor, and economic data across more than 350 metropolitan areas and 3,000 counties nationwide.
Identified high-growth market corridors using GIS mapping, demographic analysis, housing affordability modeling, and economic trend analysis.
Built customer segmentation models and survey-based analytics, supporting sales strategy, customer profiling, and product-market alignment.
NCR Corp, Dayton, OH | Strategic Planning Consultant, FP&A, Senior Operations Analyst, 1997 – 2004
Supported corporate strategic planning, financial analysis, operational reporting, and forecasting initiatives across global marketing, customer services, U.S. and LATAM operations.
Streamlined corporate reporting and operational metric consolidation processes, supporting seven Latin American countries.
Managed annual planning, forecasting, budgeting, and monthly reporting activities supporting regional leadership and operations management for $12M cabling and networking business.
Worked with regional sales leadership to manage sales funnels, forecasting, and operational performance reporting.
Conducted customer profitability analysis, operational reviews, and account performance analysis, supporting pricing and contract negotiations, using mined data extracted from self-directed enterprise data warehouse queries.
EDUCATION & HONORS
Master of International Business Studies - University of South Carolina | Focus: Marketing and Brazilian Commerce
Bachelor of Arts (BA), Architecture - North Carolina State University, Raleigh, NC
Completed Coursework: United States Air Force Academy, Colorado Springs CO
U.S. Army Veteran - Honorably Discharged
AI, Analytics & Automation Coursework:
AI Strategy | Predictive Customer Analytics (Python + GitHub) | Prescriptive & Experimental Analytics | Advanced Regression | RPA Foundations | Process Mining | Business Process Improvement | Data Storytelling